Protections apply to websites

In light of the US Ninth Circuit Court of Appeals recent ruling holding that the ADA protects access not just to restaurants and stores but also to the websites and apps of those businesses, web accessibility is no longer optional. If your website isn't already accessible-so people with disabilities of hearing, movement, sight and cognitive ability can use it-making it accessible is essential in your 2020 digital strategy.

If your business falls under the physical ADA law such as stores, restaurants, hotels, movie theaters, museums and doctor's offices, etc. It now falls under the website accessibility law as an extension of the business.

 All other businesses currently fall under the Human Rights Act, which stipulates any person deserves access to public venues, and all websites are public. So even if your're a sole proprietor in the service sector, you can easily get sued.

By making digital content accessible, your organization can reach more customers, increase customer satisfaction, and gain a competitive edge over those who don’t include accessibility features.