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September 09.2025
2 Minutes Read

Thrive Living Empowers Affordable Housing in East Hollywood with 290-Unit Complex

Modern affordable multifamily housing in East Hollywood with street view.

Sparking Change: Thrive Living's Innovative Approach

Thrive Living, a Brentwood-based company, is set to transform the skyline of East Hollywood with a new affordable multifamily housing project. The 290-unit complex at 1141 N. Vermont Ave. is a promising move towards addressing the pressing need for affordable housing in Los Angeles, where many families struggle to meet soaring rents.

Using private financing, including a generous $65 million construction loan from J.P. Morgan’s workforce housing solutions group, Thrive Living aims to deliver high-quality housing for families earning up to 80% of L.A. County's median income. This means that a two-person household could earn a combined annual income of approximately $96,950 and qualify for a residence.

A Community-Focused Initiative

What makes this project particularly exciting is its focus on community integration. With L.A. City College just two blocks away, Thrive expects that students and faculty will take advantage of this convenient housing alternative. This proximity not only offers potential residents convenience but also fosters a vibrant neighborhood that supports education and workforce development.

Ben Shaoul, founder of Thrive Living, has expressed enthusiasm over undertaking this development without public subsidies, aiming to provide affordable housing to the local community while ensuring financial viability. This model reinforces the notion that private enterprises can play a pivotal role in tackling social issues, such as housing shortages.

Looking Ahead: Implications for Future Developments

Thrive Living’s project also heralds a shift in how new developments can be realized through modular construction, which promises a shorter construction timeline of only 14 months. This method not only saves time but can also reduce overall costs, potentially allowing for even more affordable housing projects to be conceived in the future.

With a mission focused on bridging the affordability gap in Los Angeles, Thrive Living is setting a precedent for how community-focused initiatives can be practically executed. As the city grapples with housing challenges, the success of such developments will likely inspire others to follow suit, fostering a future where quality housing is accessible to all.

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09.29.2025

Explore New Museums in Los Angeles as They Transform for 2028 Olympics

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09.29.2025

How Pali Builds is Transforming Rebuilding Efforts in Pacific Palisades

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California Wildfire Recovery: A Heartwarming $650M Community Response

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