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September 08.2025

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Rhode's Retail Debut at Sephora: A New Era for Hailey Bieber's Brand

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Hailey Bieber's Rhode Launches in Sephora Stores Nationwide

Beverly Hills, known for its glitz and glamour, now sees a remarkable addition to its retail scene. Hailey Rhode Bieber's beauty brand, Rhode, has officially entered the retail market by launching its products in Sephora stores across the U.S. and Canada. This significant move marks a new chapter for the skincare company, which previously offered its products exclusively online. With this launch, Rhode is also set to expand into 140 more stores in the UK later this year, marking Sephora's largest North American debut ever.

Responding to Skyrocketing Demand

The decision to partner with Sephora comes as a response to overwhelming demand from beauty enthusiasts, with over 2 million unique searches for "Rhode" logged on Sephora's website last year alone. With skincare being a booming industry, Rhode stands out as one of the fastest-growing brands, aiming to cater to customers' preferences for both in-person and online shopping experiences.

A Vision Realized

Hailey Bieber stated her commitment to accessibility: "My goal since day one has been to bring Rhode to as many people as possible, however they prefer to shop." Priya Venkatesh, Sephora’s global chief merchandising officer, echoed this sentiment, expressing excitement about adding Rhode to their portfolio of premium beauty brands.

Key Products in the Spotlight

Shoppers can expect to find Rhode's popular Peptide Lip line, along with three limited-edition flavors—Strawberry Glaze, Salty Tan, and Jelly Bean—now available as permanent offerings. The variety expands Rhode's reach and allows fans to enjoy the brand's unique formulations whenever they step into a Sephora store.

Paving the Way for Further Expansion

As Rhode enters this new phase, it not only reinforces the brand’s status but also highlights the evolving retail landscape where online-driven brands are making a substantial impact in brick-and-mortar settings. More launches and product expansions seem to be on the horizon. Rhode may pave the way for other beauty brands to follow suit, bridging the gap between the digital marketplace and retail.

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Rhode's Retail Debut at Sephora: A New Era for Hailey Bieber's Brand

Hailey Bieber's Rhode Launches in Sephora Stores Nationwide

Responding to Skyrocketing Demand

A Vision Realized

Key Products in the Spotlight

Paving the Way for Further Expansion

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