Achieving first page ranking on Google’s search page results doesn’t need to be as daunting as people make it out to be. A well kept secret to rocketing your site to the very top rankings is by posting optimized videos about your local business’s products and services to YouTube or any other video sharing site.
Taking a deeper look
One of the things I have often repeated is to give Google what it wants and it will reward you. In other words, use the way Google works to your advantage.
“Whenever you see a successful business, someone once made a courageous decision.” — Peter F. Drucker
How It Works
Here’s how Google works in ranking videos versus text content. For keywords that have video results, Google gives video pages in its index a better chance of appearing in the top results than text pages. Infact Google will give your videos a 50 times better chance of ranking highly compared to any of your blog posts or static website content.
Another reason it easy to rank highly with videos is because there is less competition for keywords in the video results compared to site results. For example, the highly competitive dog training niche has a staggering 62million site results and only 30,000 video results. That’s good news for any local business in a market niche that seems overcrowded with lots of competitors.
Follow this two step process and see the effect:
- Load your video to YouTube or any video sharing site.
YouTube is the preferred site for your video marketing efforts because almost one third of searches on the Google network are done on YouTube. Better yet, YouTube has over ten times more videos viewed on its site than its nearest competitor.
- Post your YouTube video on your business blog or website.
In both steps, always optimize your videos by including your keyword in these crucial areas: titles, tags, descriptions, categories and anchor text.